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Case Results
The Balanced Beagle
Introduction
In this case study, we explore the increase in engagement of The Balanced Beagle, an Instagram account dedicated to sharing the playful and relatable escapades of the average beagle owner, and heartwarming moments of owning a dog. The account aims to foster an online community of like minded dog enthusiasts and elevate its visibility in the world of pet-centric social media.
Before-and-After Comparison
Before: The account primarily posted lower quality original photo content and memes, with the occasional reel, resulting in moderate-low engagement.
After: A daily posting schedule of high-quality short reels of dog adventures, daily routines, and relatable humorous moments led to a significant boost in engagement.
How
Highlighting the relatable aspects of being a dog owner.
Bite sized and easily digestible reels using growing trends and audios with text on screen.
Voiceover videos to add a personal/human element to the page.
Cosy House Collection
Introduction
This case study dives into how I blended their top-notch bed sheets with my creative skills, crafting a video that informs and creates trust in their luxury bedding. Together, we showed that luxury can be affordable and communal, resonating with people in a whole new way.
Objective
Cosy House Collection wanted to show everyone how amazing their super comfy and high-quality bed sheets are. They did this by asking me to create a video that talked about how real people feel when they use these bed sheets. The video was meant to provide an excited and honest testimonial about the quality of the product and sleep you can experience.
Engagement Metrics
The UGC video yielded great results
Engagement: Just being posted on my personal page, it garnered a 7% engagement rate!
Why it worked
Real Experience: A genuine experience was shared, discussing the softness, durability, and transformative effect of Cosy House bed sheets on sleep quality.
Relatable: The video captured real moments, acknowledging the fact that I discovered these incredible bed sheets on TikTok when they became a sensation and had to try them myself. Tapping into the popularity of the #tiktokmademebuyit hashtag.
Optimized:The video was aimed at a specific group of people, women who love sleep. It was accompanied by relevant and researched hashtags in order to be found by that group of people.
Engaging: Native editing and well-timed quick cuts, woven together with a story through a captivating voiceover. This dynamic combination ensures that attention is held throughout the video, drawing you into the story being told.